About

LetterNumber Othello Branding

Throughout this project, I was tasked with crafting a brand and logo using the letters Oo and Tt as the foundation. Drawing inspiration from these letterforms, I conceptualized 'Othello,' a luxury everyday bag brand characterized by sophistication and simplicity. The essence of Othello lies in its ability to exude luxury and quality while remaining versatile enough for everyday use. Alongside designing the brand's logo, I developed a comprehensive business system and produced a captivating video to encapsulate the brand's ethos